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sudiptaa

Unified Infotech
Marketing Director
India

Contact Me

https://www.linkedin.com/company/3592321/admin/ - Global Marketing Director  at Unified Infotech

An IIM-C alumnus/topper with 18 years of global pre-sales, marketing & strategy leadership experience in B2B2C industry: SaaS| Software Product & Services | Telecommunication | Retail | Internet in the areas of primary and secondary market research | customer and market insight, customer segmentation, analytics, concept testing for new products launch, and marketing automation | strategy development & execution | global customers programs (Customer Satisfaction, Customer Experience, Customer Referral, Loyalty and Executive Sponsorship programs and Event management) | pre-sales, sales enablement, sales & marketing operations - budget, P&L management | product marketing | partner management | internal and external marketing communications | website management, digital and content marketing, design marketing campaigns, measure ROI, writing SEO friendly blogs, articles, product stories, reviews and manual; develop customer reference assets, case studies, and stories. Result-oriented thought & communicative leader, focus on innovation, coaching and mentoring people.
- Certified ITIL, Project Management Professional, hands-on knowledge in Oracle CRM, SalesForce and Digital Marketeer (managed many end to end digital transformation projects including SEO, Google Analytics, Keywords Planner, SEMRush, WebTrends, Eloqua, WebEngage, SEM, Google/LinkedIn/FB/Instagram/YouTube ads, Email Marketing, Social Media / Content Marketing, Managing performances of online and offline campaigns, keyword management). Had been a speaker & moderator in various industry forums -NMIMS, CRM Academy of Asia, Customer Loyalty Summit, Paul Writer's Brand Summit, FICCI etc. Led Women diversity programs, mentors young and experienced professionals and associated with local NGOs dedicated to unprivileged children.
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  • Filter By Date NASTECH 2021 Oct 27 -29, 2021
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